Marketing Presentation Time to make a marketing pitch. Design a new product. Let investors know why they should back the project with company resources. Be persuasive and professional. Find the entrepreneur in you. How do you create a product or service? Ever look for a product and find out it does not exist? Someone had to come up with ham and pineapple pizza, right? Keep the idea simple. If you get stumped and do not have an idea, search for “really cool products” and use one of them. Do not use a well-known name-brand product; pick something you have never heard of. THE PITCH IN WRITING Write a 250- to 350-word document sharing the following: A brief description of the product. Target Market and Rationale. Pricing and Distribution Strategy. Plan for Promotion. Why this project would be a good investment.